Up until a few years ago, there were generally two ways to personalize the experience for your buyers. Is it still possible to have the best of both worlds: a strongly branded design that works perfectly on desktop and mobile browsers, complies with all of eBay’s policies, and – most importantly of all – increases your overall eBay sales.ĮBay storefronts have changed dramatically since the site’s launch 25 years ago, much like the internet has changed as well.

In this post I’ll look at the pros and cons of custom eBay listing templates considering the current restrictions. But there are still options for custom-designed eBay templates that can help increase sales and encourage return customers. Also, many more buyers are shopping on mobile phones and tablets, where the description is hidden by default.Īs a result of these changes, there are increasingly more restrictions on customized eBay store designs. eBay banned Active Content and introduced features that hide the listing description in some circumstances. Return to the present day though, and a lot has changed. Back then, the marketplace was brimming with vibrantly designed and customized eBay stores and listing templates, because there was little question over the positive impact that a custom eBay store design had on sales.

If you were to jump in a time machine, set the dial back five years and search eBay, it would look quite different.